Orange Crush runner Carl Brouwer was hurt Third Night when he took an unintentional driver’s door from Junkyard Dog and former teammate, Tom “Brickman” Lewis.  The entirety of the situation surrounding that hit stuck with me throughout the weekend and across the following few weeks.  As Brouwer remained in the hospital, stories trickled back to me about how he was doing and they too stayed with me.  Brouwer’s was the first serious injury the TDA has seen in a number of years; Robbie Stahulak’s injury as the middle of a car sandwich was probably the last one and that took place in 2009.  Matt Wilson was on the receiving end of a wicked driver’s door shot in 2011 and taken to the hospital, but he was released before some drivers had finished towing their cars out of Route 66.

Brouwer is one of the nicest guys in the TDA, but this isn’t about that; it’d be just as much a shame if the biggest asshole at the track was injured… which probably lends itself nicely to some sort of Leroy Brown joke.  What this is about is the gaping disconnect between the two distinct types of people watching the race that night: those who knew Brouwer and were worried about him and those who didn’t and weren’t.

I first heard at 2PM that the TDA’s Third Night was sold out.  It was the earliest I’d ever heard of the event selling out.  And this meant one thing: a lot of the people who couldn’t get tickets to the stands were going to be heading into the pits.  In a sign of just how desperate things were, attractive women looking for tickets were approaching the drivers at the autograph session to see if they could give them extras.

“Wait, you think I have extra tickets?” one confused driver asked one of the women.

“Well, yeah,” the woman said.  “Like, they give you tickets because you’re a driver.”

“Wait, you think they give us free tickets?” the befuddled driver questioned.

I was talking to Mean Green Machine’s Matt “Fear the Beard” Pierce at the time this exchange was happening and we could only laugh.

The joke, however, turned out to be on us as I later saw the woman in the pits cheering on “Orange Crash” with some of her friends.

It’s been more than four years since I last sat in the stands at Route 66 and I’d completely forgotten what it was like.  For most people in the stands, the focus during TDA races is on beer, cars crashing into each other, more beer, hoping something will start on fire and discussing the finer works of Renaissance era oil paintings.  I’m sorry, I mean even more beer.

When two cars are primed to hit each other in a head-on collision, everyone stands up, partially to get in a better position to high five their buddies but mostly because the jackasses in front of them are standing up and it’s impossible to see otherwise.  All of these things came flashing back to me on Saturday when, thanks to the sell out, spectators came flooding into the pits, filling up the bleachers to capacity and then some.

One of the things that I find most beautiful about the TDA (and the pits) is the sense of family that runs throughout.  The drivers don’t all like each other, but, for the most part, there is a begrudging respect that they show for one other.  And, save for very rare instances, no drivers ever want to hurt a fellow driver on the track.  This sense of fellowship extends to the supporting crew and families themselves.  The wives, parents and siblings of the drivers might not personally know the other drivers, but they wish them well.

So when Lewis accidentally hit Brouwer in the driver’s door in the finals, I gasped, as did the relatives of the other drivers who were sitting around me.  The spectators in front of me, however, high-fived and talked about how awesome of a hit it was.

It was startling to see the difference in reactions.

Watching this unfold—several people wondered whether there was enough time to make a beer run as Brouwer was being sawed out of his car—was almost a refresher course for me as to what the demos are about/marketed as.  It was the proverbial splash of cold water to remind me that for most spectators, the TDA races are just about random cars crashing into each other at (hopefully) high rates of speed.  The drivers are immaterial to the amount of havoc they are able to cause.  It doesn’t matter whether it’s Ryan Bleuer or Phil Matlak crashing, just so long as it’s smash-tastic.*

* Why is the above picture a photo of Brouwer’s car?  Because there are no publicity photos of Brouwer himself.  Well, there are three.  Two are of him from behind (see right) and one is him from the far side.  C’est la vie.

This differs greatly from almost every other sport out there.  When the Bulls’ Derrick Rose landed awkwardly and instantly grabbed his knee during the 2012 playoffs, the entire city of Chicago recoiled in horror.  It wasn’t simply because Rose was the most vital player on the Bulls team and his absence would hurt the team—though there was an element of that—but also because the fans felt for him.  They liked Rose and you never want to watch someone that you care about on any level get injured.  Period.

It’s almost impossible and rather horrifying to imagine a situation like Rose’s—the best player on the best team got severely injured—where the fans would all shrug apathetically and start looking around the stadium to see if there was something else to entertain them while the player was being attended to.  However that is precisely what happened at Route 66 in the aftermath of the Lewis/Brouwer collision.

And it’s a shame because, from my perspective, it’s hard to think of a driver that is more deserving of serious marketing than Brouwer.  For starters, Brouwer has proven to be the best runner in the league for the last two years.  Since he returned to racing last year, when he has raced, his teams have gone to an amazing six straight finals.  Brouwer pulled off the rare feat of winning all three races that he raced in 2012’s Fifth Night and has taken deking crushers to a new level this year, constantly juking opponents and driving by them unmolested.  It is a true sight to behold.  After three nights of racing this year, Brouwer has been the best driver on the best team and is leading the pack of potential MVPs.  He is also as nice a guy as you could imagine and he drives the 69 car!  If this combination of things can’t get fans (and bros) to take note of a driver, I’m not sure what will.

One of the reasons that I first started writing about the TDA was because of the beauty and intelligence of the sport that never saw the light of day thanks to the relentless trumpeting of the sport’s big crashes.  Judging from the reaction of the fans to Brouwer’s injury, I still have my work cut out for me.

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For anyone interested (and fans who might feel bad about their behavior Third Night), visit this link to donate money to Brouwer and his family to help with his recovery.